Amagi Media Labs
IPOIssue Details
Issue Size
– Cr
Fresh Issue
– Cr
OFS
– Cr
Price Band
₹343 – ₹361
Lot Size
41
₹14,801
Face Value
₹5
Important Dates
Open Date
13 Jan 2026
Close Date
16 Jan 2026
Allotment
19 Jan 2026
Refund
20 Jan 2026
Listing
21 Jan 2026
About Company
Amagi Media Labs Ltd is engaged in cloud-based broadcast and connected TV technology.
Founded in 2008 and headquartered in Bengaluru, India, the company provides end-to-end solutions for content creation, distribution, and monetisation across traditional TV and streaming platforms.
Amagi enables broadcasters, content owners, and streaming platforms to launch, manage, and monetise live linear channels on Free Ad-supported Streaming TV (FAST) platforms such as Pluto TV, Samsung TV Plus, and Roku Channel.
Its product suite includes cloud playout, content scheduling, ad insertion, and data analytics tools for TV and streaming workflows.
The company serves over 700 content brands and supports more than 2,000 channel deployments across 100+ countries.
Amagi focuses on cloud-native SaaS offerings that reduce infrastructure costs for media companies while providing flexibility and scalability.
The company has a strong presence in the U.S., Europe, and Asia, catering to broadcasters, content owners, and streaming platforms.
As of March 31, 2025, Amagi employed 884 full-time staff worldwide across technology, engineering, and customer-facing roles.
Objects of the Issue
| # | Description | Amount (₹ Cr) |
|---|---|---|
| 1 | Investment in technology and cloud infrastructure. | ₹550.06 |
| 2 | Funding inorganic growth through unidentified acquisitions and general corporate purposes. | ₹222.39 |
Financial Performance
Share Reservations
QIB
3,71,59,666
Anchor
2,22,95,799
NII
74,31,933
Retail
49,54,622
Employee
0
Total
4,95,46,221
RHP Insights
AI-powered analysis from Red Herring Prospectus
Global Leadership in Cloud-Native Solutions
Amagi is the largest cloud-native software solution provider in cloud playout by revenue for FY 2025 among its identified peers, serving over 45% of the top 50 listed 'Media and Entertainment' companies globally.
Impact: HighSignificant Revenue Growth with Improving Scale
The company has shown strong top-line momentum, with revenue from operations growing from ₹6,800.28 million in FY 2023 to ₹11,626.88 million in FY 2025.
Impact: HighPersistence of Historical Losses
Despite high revenue growth, the company has experienced losses and negative cash flows in the past; any future inability to manage expenses or revenue declines remains a critical risk.
Impact: LowLarge-Scale Fresh Issue for Growth
The IPO includes a massive fresh issue of ₹10,200 million, intended to fund future growth, though the specific deployment details are subject to management's discretion and market conditions.
Impact: HighHigh Customer Concentration Risk
A single leading American electronics and media company contributed 11.41% of the total revenue from operations in FY 2025, up from 5.70% in FY 2024, indicating a growing reliance on key clients.
Impact: LowSWOT Analysis
AI-generated strategic view
Strengths
- •One-stop glass-to-glass solutions provider for TV and streaming.
- •Positioned within a three-sided marketplace that leverages strong network effects.
- •Proprietary, award-winning technology platform with artificial intelligence capabilities.
- •Trusted by global customers with long-term relationships.
- •Cloud-native SaaS model that reduces infrastructure costs and improves scalability.
- •Visionary founders with strong leadership and a culture of innovation.
Weaknesses
- •History of losses in FY23, FY24, and FY25 with only recent turnaround in H1 FY26.
- •High valuation on a price-to-earnings basis considering limited profitability track record.
- •Dependence on media and entertainment spending cycles and advertising budgets.
Opportunities
- •Growing adoption of cloud-based broadcast and connected TV infrastructure globally.
- •Rapid expansion of Free Ad-supported Streaming TV (FAST) platforms.
- •Increased shift of advertising budgets towards connected TV and OTT platforms.
- •Potential inorganic growth through acquisitions funded from IPO proceeds.
Threats
- •Intense competition from global cloud and media technology providers.
- •Technology obsolescence risk in a fast-evolving streaming and ad-tech landscape.
- •Dependence on large international content and platform partners.
- •Macroeconomic slowdown impacting advertising and media spending.
Amagi Media Labs - Documents & Links
Registrar
Company contact
Amagi Media Labs Ltd
Address: Raj Alkaa Park, Survey No. 29/3 and 32/2, 4th Floor, Kalena Agrahara Village, Begur Hobli, Bengaluru, Karnataka, 560076
compliance@amagi.comhttps://www.amagi.com/Lead managers
Frequently Asked Questions
Common questions about Amagi Media Labs IPO.